Promotional events used to advertise Goldfish.
Date: 2001 - 2002
This was a tour that took place from circa November 2001 to November 2002. It was made to promote Goldfish’s at the time brand new ad campaign, featuring the now famous slogan "The snack that smiles back!". The centerpiece was, appropriately enough, a tour bus modeled after Boomer, called the Goldfish Mobile. You could get your picture taken with a person in a Boomer mascot costume. Oddly enough, the Boomer costume had arms, something Goldfish characters are typically not shown to have. (The Boomer costume may have been used at other Goldfish events as well, but this is unconfirmed.) Various things were either given out or sold at the tour, including stickers, plushes of the Goldfish Mobile, and, of course, Goldfish crackers and other Pepperidge Farm products.